Marcel Rasinger, CEO

Born in Austria, mother is Japanese. He spent his childhood in Japan and graduated in international business administration from the University of Vienna. After working in the import business of Japanese products, he moved to Japan in 2011 as Head of Technology Affairs at Advantage Austria Tokyo (the Austrian Embassy - Commercial Section in Tokyo).

After eight years of strategic planning and support for Austrian companies entering the Japanese market, as well as consultancy in the fields of technology, sustainability and innovation, he founded genten LLC in 2019. Since 2016 he is deeply involved in the Japanese open innovation ecosystem and has been involved in projects with several international innovation studios to match talented overseas startups with large Japanese companies to enter the Japanese market both as Program Director and Senior Innovation Manager.

His asset is a broad industry network of Austrian, German and EU-based companies and startups and a strong connection to European chambers to keep on improving the relation ship between Japan and Europe and acting as a bridge between those two worlds.

Fluent in Japanese, German and English.